Our mission at MIW (Mining & Industrial Wholesalers) is to be a leading and comprehensive electrical wholesaler, providing exceptional and reliable solutions for businesses in need of electrical, lighting, industrial and data products.
MIW (Mining & Industrial Wholesalers) boasts a dedicated and skilled team committed to excellence in the electrical wholesale industry. We strongly believe our people make the difference. Together, we work harmoniously to provide exceptional products, services, and solutions to our valued clients.
Our team is driven by a shared vision to be a leading force in the industry, setting high standards for customer satisfaction, reliability, and ethical business practices.
Our team’s dedication to quality, efficiency, and integrity has enabled MIW to become a trusted and respected name in the electrical wholesale sector.
Being honest, transparent, and ethical in all business dealings, both internally and externally.
Putting the needs and satisfaction of customers first and striving to exceed their expectations.
Committing to delivering products and services of high quality and reliability.
Valuing diversity, treating everyone with respect and dignity, and promoting a positive work culture.
Gemcell is Australia and New Zealand’s largest electrical wholesale group, with 26 independent member companies and a growing network of more than 360 branches. As a member of Gemcell it allows us to deal with our preferred suppliers and provide our customers with the best deals.